I printed Some Things I Have Made in 2014 as a mailed self-promotion piece, which contains – as the title infers – a whole heap of things I’ve created, over the course of about five years.
My work spans a fairly wide gamut, and I realized that a multi-page mailer would afford far more opportunities to showcase my projects than, say, a simple postcard (which is relatively small and easy to ignore).
The reception was overwhelmingly positive. I had several art directors call me the moment they received the piece, and one Creative Director even mentioned in an e-mail that it was the single best promotion he’d ever been sent.
Honestly, I barely expected the piece to garner enough commissions to cover the cost of printing, but I can happily say that it’s paid for itself nearly ten times over.