9 ways salmon newsprint can warm up your print designs
As temperatures dip and we pull out our woolly jumpers, it’s a great time to bring a touch of warmth to your print projects, too. Enter...
September's here, and we're turning the page on a new season with a fresh batch of print inspiration. Discover how Crocs is stepping up with a big, bold promo, NEAT Method is tackling back-to-school chaos with a crisp campaign and Crumbl is dishing up seriously sweet photo ops. Scroll on to see 9 newspapers that’ll leaf you brimming with ideas for the autumn ahead.
Sole focus
Through striking, large-scale photography by Achille Mauri, this digital broadsheet showcases the sold-out shoe collaboration between Crocs and running brand Satisfy.
"The touch, smell and sound of a newspaper is unmatched!"
–Kyle Ramsey, Crocs
“Everyone loves something printed,” says Crocs senior designer Kyle Ramsey. “It brings back our senses and changes how we interact with content. The touch, smell and sound of a newspaper is unmatched!”
Paw print
Welltayl is gearing up to revolutionise pet care and they’re getting a head start with print! Before officially unleashing the brand in 2025, they’re using our digital tabloids to spread the word and get tails wagging.
Bin buzz
NEAT Method thought outside the box to promote a new fabric for their popular storage bins. Social Media Coordinator Talia Lewey came up with the idea to announce the news using our digital broadsheet in a fun Instagram Reel. “Large-scale was key!” says graphic designer Nikki Orsborn. “We were really pleased with the print quality and fast turnaround.”
Media mash-up
To mark three years of The Publish Press, a newsletter that covers the "creator economy" and new media, the team released a 28-page traditional tabloid packed with original stories and artwork.
“We think a newspaper offers an amazing contrast with our newsletter," says Nate Graber-Lipperman, who writes the newsletter alongside creator duo Colin and Samir. "It's fun distributing it at a creator event like VidCon, where we bring our custom yellow Publish Press mailbox and see attendees sitting around reading a newspaper, of all things!” Designed by Moy Zhong.
Bop prop
KIDZ BOP hits the right note with this digital broadsheet, spotlighting their spin on Sabrina Carpenter’s summer anthem, Espresso. Designed by Tony Knight, the newspaper also has a starring role in the music video for the song:
“The kids loved being featured in the newspaper,” says Tony. “It was a perfect souvenir to remember the video shoot.”
Sweet success
Cookie bakery Crumbl is serving up a new dessert menu with a side of print! They used digital broadsheets to engage with customers and create fun photo opportunities at recent pop-up events across the U.S.
“We threw in inside jokes that might get lost online, but in a large-scale print piece there's time to really dive deep,” says designer Skyler Musgrave. “Our customers loved having something tangible to take away that feels like an art piece.”
Relaxing read
Thatsagooda is a collaboration between designer Jessie Knuth and Erin Azar, a social media personality and runner also known as Mrs. Space Cadet. “We wanted to create a tactile space that offers a refreshing mental break from the busyness of everyday life,” says Jessie of the publication, which they're calling a “mini mag.”
"It just felt right – personal, gritty, and cool, without being too precious or fussy."
-Jessie Knuth, designer
Released during the Olympics, the first issue of the digital mini features interviews with shot-putting superstar Chase Jackson and wheelchair rugby legend Chuck Aoki.
“We loved the compact size of the mini and the feel of the paper,” says Jessie. “It just felt right – personal, gritty, and cool, without being too precious or fussy.”
Nostalgic news
Illustrator Patrick Ballesteros created The San Diego Bugle as a nostalgic trip back to his childhood, inspired by hours spent imagining films based on their print ads. "I took that and expanded it into my own geeky newspaper to share with fellow nerds of pop culture," says Patrick.
Seeing his work laid out in a digital tabloid brought back memories of reading Sunday cartoon strips.“I didn't realize how much fun it would be to write the articles!” he says. "The response to this newspaper has been very positive and just strengthens my rapport with my community."
Nostalgic nuptials
For his summer wedding in Suffolk, illustrator and designer Harry Milburn created a vintage-inspired programme to leave in guests' rooms. The digital tabloid included the day's order of service, venue history, local tips and even a custom crossword and Connections-style word game. “I traced old engravings of the venue to decorate the pages,” says Harry, who also designed faux ads for local businesses. “The salmon pink paper was a perfect match!”
Make your own newspaper with Newspaper Club. Print runs start at 1 copy!
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