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Little newspapers, big impact: 6 ways to stand out with minis

Little newspapers, big impact: 8 ways to stand out with minis. Much Presents portfolios printed by Newspaper Club.

In case you missed it: our digital mini newspapers are now available from just 1 copy. Our smallest format is trimmed and stapled for a neat result, perfect for portfolios, catalogues, reports and zines. And we've reduced the cost of minis, so they’ve got a smaller price tag too!

To get your creative wheels turning, see 6 ways you can make a big impact with a mini newspaper  from launching a new brand to showcasing your work in a format people will want to hang onto.

Want to see what you can make with mini newspapers? Get started with a free sample pack.

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Little newspapers, big impact: 8 ways to stand out with minis. Heather Taylor Home catalogue printed by Newspaper Club.

The creative catalogue

Los Angeles-based Heather Taylor Home makes handwoven linens and home goods that have been featured in publications like Vogue, The New Times and Architectural Digest.

“When most of our lives exist online, reconnecting to a real life experience like flipping through a magazine, dog-earring pages or circling the letters in a quiz is comforting and nostalgic," they say about printing a mini catalogue. And it's been a big boost for brand awareness: "Creators we feature share the content with their audience and it just keeps growing our community and customer base!”

Little newspapers, big impact: 8 ways to stand out with minis. Much Presents portfolios printed by Newspaper Club.

The page-turner portfolio

You may recognise Australian artist David McLeod's digital illustrations from his work with brands like Nike, IBM, Dropbox and MAC Cosmetics. His agency, MUCH Creative, created this mini newspaper as a lightweight alternative to the standard artist portfolio.

“We wanted something to showcase our artist’s work that could also be left behind, shared and collected,” says MUCH founder Matthew LeBaron. “Our clients love the newspaper format — the details are sharp, the colours pop and the textures shine through every image.”

Little newspapers, big impact: 8 ways to stand out with minis. Bullhorn agency impact report printed by Newspaper Club.

The remarkable report

Instead of yet another PDF, make your agency’s annual report a page-turner. Take a cue from Bullhorn, a Kentucky-based design agency and certified B Corporation, who reflect on their work in this striking mini.

Featuring interviews and stories from clients and the Bullhorn team, creative director Adam Kuhn says the printed newspapers have been “a fantastic compliment” to the companion website Bullhorn is using to reach out to new clients.

Little newspapers, big impact: 8 ways to stand out with minis. Illustrators for Hire zine printed by Newspaper Club.

The illustrated intro

“What’s the best thing you’ve ever drawn?” That was the question posed to members of Illustrators for Hire, a platform promoting the work of freelance illustrators. Responses from 144 professional illustrators are compiled in this zine, which was sent to art directors and editors around the world.

From favourite foods to career milestones, it’s a peek into a brilliant mix of creative minds — and was a hit with readers. "We sold out our entire print run in less than one month,” says Illustrators for Hire co-founder Nate Padavick. “And a magazine art director discovered and reached out to an illustrator featured in it!"

Little newspapers, big impact: 8 ways to stand out with minis. UClan degree show newspaper printed by Newspaper Club.

The student showcase

Designed entirely by students, this degree show catalogue showcases work from graduates of UClan's Fashion Promotion programme. The zine is sent to agencies and companies looking to hire fresh talent and distributed at the university's open days to promote the course.

"We love the digital mini format," says UClan lecturer Hollie Spade. "It photographs well and is slim enough to slot into a physical portfolio when the time comes!"

Little newspapers, big impact: 8 ways to stand out with minis. Much Presents portfolios printed by Newspaper Club. Henderson and Glass coffee zine printed by Newspaper Club.

The lively launch

This illustrated zine draws you into the colourful world of Henderson and Glass, a new coffee shop and cocktail bar in Douglas, Isle of Man. Created to promote their opening this year, the mini newspaper tells the story of the business and highlights their focus on sustainable sourcing — and love of a well-made espresso martini. The result is an informative but playful introduction to the brand and its mission.


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