How The Public Theater keeps it simple with single-colour printing

Salmon newsprint takes centre stage in this traditional mini for The Public Theater in New York City.

True to their branding, The Public Theater sticks to a single-colour design that's simple and cohesive without feeling dull. "It’s fun to print black-only on colored paper," says Art Director Kirstin Huber. "And I love to mix different kinds of paper, which is partly why I chose the salmon newsprint."

Nested into a folder with a nice elastic band, the newspaper forms part of a publication introducing nine early-career playwrights from The Emerging Writers Group: Monet Hurst-Mendoza, Celine Song, Jeremy J. Kamps, Phillip Howze, Geraldine Inoa, Hammaad Chaudry, Liza Birkenmeier, Stav Palti-Negev and MJ Kaufman.

They're a diverse and talented group of up-and-coming writers, and this book introduces them and their work—coinciding with a reading series in which each writer presents a play they’ve been developing during the residency. The book is distributed at the readings and shared with people in the industry who may be interested in producing one of the writers, or supporting the program in some way.

Using mixed media adds a fitting sense of discovery and freshness to a piece of print that's all about celebrating unconventional voices. And the full bleed on a mini lets the writers' voices literally pop off the page.

Printing traditionally? Try salmon newsprint to make your newspaper stand out. Request a free sample!