The Portable Portfolio : How a mini newspaper brings in big business for this food photographer

How a mini newspaper brings in big business for this food photographer

Mini newspapers by Julia Stotz on magenta background colour

About Julia Stotz

Julia Stotz is a freelance commercial and editorial photographer based in LA. Specialising in food photography, her clients include The New York Times, Bon Appetit and Eater.

The challenge

Julia’s work is primarily shown online, but creating a physical portfolio is a process she treasures. "I don’t get to see my work in print that much anymore, so it’s really special to have a tangible portfolio," she says.

She tried postcards, booklets and foldouts, but wasn’t able to find the right format. Julia says she was originally wary of using newsprint because her photographs are so vivid and colorful.

"Newspaper Club has such great color quality that is rich and vivid. People said they loved the sense of being drawn into the color-scapes and diptychs."
— Julia Stotz
Color headshot photo of Julia Stotz
Mini newspapers featuring sushi on magenta background

What Julia did

Eventually she settled on a mini newspaper to showcase a range of her work, a mix of personal and commercial projects for clients like UberEats and Bacardi.

"I wanted to have something fresh and brand new for client meetings that no one had seen before," she says.

Julia curated the photographs to focus on the kind of work she’d like to do more of in the future, using experimental techniques and original creative processes. "Sharing personal projects really drives future shoots. A client or agency will see them and want to create photos with a similar feel," she explains.

What happened next

"The newspaper was a perfect fit for how I wanted to display my work," says Julia, and the portfolio has had a "really positive" response from clients and photo editors.

The mini newspaper is a convenient size to carry around – "I love how light and easy they are to keep in my bag and hand out," Julia says – while also offering enough space for clients to be "immersed in the imagery".

"I don’t get to see my work in print that much anymore, so it’s really special to create a tangible portfolio. And I love how light and easy the minis are to keep in my bag and hand out."
Cartoon image of three colourful newspapers

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