No news is good news at Sunday Club newsstand

Most Sundays you’ll find Ira Blossom at his newsstand on the corner of E 14th St and 3rd Ave, not far from Union Square.

With the shutters down, it looks like any of New York City’s standard-issue newsstands – about 360 of them – that make up what’s called the Coordinated Street Furniture Franchise.

But at around 11am, the shutters go up and the familiar mastheads are nowhere to be seen. Instead, there are stacks of Sunday Club, the puzzle newspaper Ira prints on our tabloids, filled with crosswords, sudoku, word searches and games of his own invention. 

Ira grew up solving puzzles on paper with his family, and started making his own during the pandemic. “I could feel the wave coming,” he says. “People wanted to be off their phones and were looking for something slower and more nostalgic.”

He launched Sunday Club in mid-2025 as a monthly subscription delivered by mail, but always had a vision of his newspaper “folded under someone’s arm on the morning commute.” So in May 2026 he set up shop in a 32-square-foot newsstand – “Everything is within arm’s reach!" – that had been vacant for over a decade.

"It’s been such a labour of love to create Sunday Club," says Ira. "To have taken this from just being at home, and my wife helping fold thousands of issues, to now having our own newsstand. Newspaper Club has been such a great partner from the beginning and I’m super excited to continue growing."

We stopped by the Sunday Club newsstand for our This Is My Newspaper series this month. Watch it on Instagram.

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