6 ways to stand out (and delight customers) with a festive newspaper

Heather Taylor Home holiday catalogue newspaper

When it comes to making a lasting impression, nothing quite beats the charm of print. So as you plan ahead for the festive season, we're here to add a dash of inspiration to your brand's holiday marketing mix.

From crafty catalogues to gift guides that double as wrapping paper, here are 6 ways our customers have used newspapers to make their seasonal campaigns more creative and memorable.

Apotheke Art of Gifting

Think big

'Tis the season to amplify your brand's message – and our classic-meets-modern broadsheets can help you stand out in style. Take a page from luxury fragrance brand Apotheke's book: they turned their holiday catalogue into an interactive experience with oversized imagery plus playful touches like puzzles and 'scent horoscopes'.

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Vermont creamery holiday newspaper

Get crafty

If sustainability is a concern, consider designing a catalogue your customers will want to hang onto. Artisanal cheese and butter makers Vermont Creamery worked with lifestyle magazine Sweet Paul to produce a mini newspaper full of seasonal crafts and recipes that customers can revisit year after year. In an extra thoughtful move, they also included a page of labels (pictured above) to be cut out and used as gift tags or to label cheese boards.

"Printing beautiful newspapers with Newspaper Club is so fast and affordable. It's an easy add-on to make a [campaign] extra special."
-Sweet Paul

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Heather Taylor Home holiday catalogue newspaper

Reuse and regift

Regifting gets a bad rap, but when it comes to your printed material designing with a second life in mind is a smart idea. Heather Taylor Home's holiday broadsheet (above) featured full-spread prints of their original patterns that doubled as wrapping paper. (See founder Heather Taylor flip through the newspaper on Instagram.)

This approach not only cuts down on waste but can extend the reach of your brand when customers repurpose the newspaper.

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Daisy Black Friday

Make headlines

When your brand has headline-worthy news, put it in print! Jewellery brand Daisy promoted their Black Friday sale with a special edition digital broadsheet. They printed a single copy for promotional images that they shared on social media and in their newsletter – a creative approach to standing out in digital feeds.

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Avaline holiday guide

Set the scene

Your newspaper isn't just for information, it's for inspiration. Wine brand Avaline sets a great example with their holiday guide, which includes tips for hosting a wine tasting at home – complete with a printed tasting mat (above).

"We suggest inviting over a few friends, throwing another log on your fireplace and making some new memories together with a glass of something delicious in hand," they write, showing how you can guide your customers and turn routine interactions into memorable experiences. Printed on our tabloids.

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Goodhood holiday catalogue

Make it mobile

After you’ve captured your customers’ attention with a snazzy print catalogue, use a QR code to drive traffic to your digital channels. (QR codes are simple to create — Canva offers a free generator.)

Streetwear brand Goodhood (pictured above) used a QR code to promote a holiday giveaway, but you could also use it to send readers to your online gift guide or boost newsletter sign-ups ahead of holiday sales.

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