4 festive newspapers your customers and clients will remember all year

Whether you want to share news or just say thanks, the end of the year is the perfect time to reach out to your clients and customers. But with holiday cheer all around, you need to send something your clients will hold onto rather than toss into a growing pile of forgettable festive greetings.

Here are 4 creative ways a newspaper can help keep your business top of mind with customers and clients well into the new year.

That's a wrap

Designer Tom Crawshaw turned our digital broadsheets into a holiday card his clients can use after reading. With a festive message on the cover (pictured above), the newspaper is a series of posters that double as wrapping paper "for those last-minute emergencies."

This is a fun idea for freelance creatives and agencies as well as brands and organisations — just take this book-themed wrapping paper from non-profit Brooklyn Art Library. And it's sustainable too: unlike conventional wrapping paper, newsprint is completely recyclable.

Take it personally

If you’re a small family business, it may feel natural to send a more personal holiday greeting. Creative director Eva Pollock Jorgensen runs the creative agency Sycamore Co with her husband Kirk. In their New Year's card, printed as a digital tabloid, they shared snaps from their family travels and a friendly note to clients and friends about what they've been up to.

Save the date

Here's one way to get your clients to see your work all year: turn it into a calendar. Photographer Scottie Cameron used our mini newspapers to make a 12-month calendar featuring images from his futuristic photo series. Minis are stapled for tidy flipping and just the right size to hang beside a desk — like so:

You can showcase a single project, like Scottie did, or collect various highlights from the past year (like the poster calendar the Refinery29 design team created).

According to the ASI 2020 Global Ad Impressions Study, 52% of people who get a promotional calendar keep them for 1 year or longer. Every month, your clients get a fresh look at your work and a friendly reminder to get in touch — no email needed.

Merry magazines

The festive magazine above from Libreria per Ragazzi Momo, a children's bookshop in Ravenna, Italy, is a gift for both kids and parents. Filled with comics, crafts and short stories, the tabloid newspaper will keep kids busy and give parents a moment of calm during the holiday chaos.

Meanwhile design studio Cai and Kyn printed a "journal of Christmas creativity" (pictured below) to offer their clients "a break from consumerism and a place where we celebrate the pure creativity of this extraordinary time of year."

They invited some of their favourite designers and illustrators to to reimagine the clichéd Christmas jumper, with fun results like this "Hipster Santa" by Edgar Hoffman:

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