A lot of the work I do is about creating stories and libraries of photos. I often send out postcards with just one image as a promo, but I wanted to expand and share broader sets of stories.
At the same time, I wanted to do something that would be cost-effective – a traditional mini newspaper was a great solution.
My wife, Eva, is a really skilled designer, and it was great to be able to collaborate with her on the layout.
The reaction has been really good – I got a call from one of my favourite magazines (who I had never shot for before) and got to shoot an assignment for them.
When I dropped by the office of one of my advertising clients, I saw my magazine displayed prominently in their reception – that was cool. I also got personal notes from a few boutique agencies whose work I love, thanking me for the mailer.
Jacob Pritchard is a Brooklyn-based photographer whose clients include Google, West Elm, Verizon and GQ.