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The Perfect Host: Peter's Yard puts fika in print

The Perfect Host traditional mini newspaper for Peter's Yard

Being a good host is more than a courtesy in Sweden – it's a way of life. Swedes have long embraced the concept of fika, a daily gathering with friends and family to share conversation and baked goods. Peter’s Yard wants to introduce the rest of the world to fika, and they're using their award-winning sourdough crispbread, and a traditional mini newspaper, to do it.

The Perfect Host traditional mini newspaper for Peter's Yard

Warran Brindle of COUNTRY worked with Peter’s Yard to tell their story in a friendly, conversational format. The Perfect Host is an extension of fika: a neat little take-home catalogue to share history, recipes and advice with readers. It's the next best thing to gathering around a table.

The Perfect Host traditional mini newspaper for Peter's Yard

The Perfect Host on display at the Summer Fancy Food Show in New York City in June 2016.

The newspapers are distributed internally, displayed at trade shows and sent out to customers. Brindle is currently working on another edition of The Perfect Host for Peter’s Yard suppliers in the US.

The Perfect Host traditional mini newspaper for Peter's Yard

"We have always wanted to produce a newspaper for Peter’s Yard," says Brindle. "We are both thrilled with the final result from Newspaper Club."

You can see the full range of Peter's Yard crispbreads on their website and find inspiration for creative toppings on Instagram.

Learn more about our traditional mini newspapers. Stapled and trimmed like a magazine – perfect for catalogues, comics, and zines. These booklet-sized newspapers are a great way to tell your story, with the vibrant colours that come from traditional newspaper printing.

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