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What's black and white and not read all over? Terms of use, according to a Guardian article reporting that 73% of people don't study the fine print. This fact prompted graphic designer Cleber de Campos to publish a digital broadsheet newspaper as a 'typographical critique of things I agreed to without reading.'
I Have (Not) Read and Agree to the Terms of Use was conceived as a university project during Cleber's studies at UAL: London College of Communication. He recently reprinted the publication for inclusion in a newspaper exhibition at Collectif Blanc in Montreal.
The newspaper presents the terms of use of major social networks (Facebook, Tumblr, Linkedin, Pinterest, and Twitter) in a new light. By subverting design tactics used to make text undesirable to the reader, Cleber transforms dull writing into a dynamic typographic experiment. His manipulation of type reveals sinister implications behind mundane documents.
Cleber says newsprint was a perfect fit for the nature of the project. He chose a big broadsheet newspaper to contrast the "digital immateriality" of online text. And seeing that text set against the familiar scale of a broadsheet makes the lengthy policies all the more jarring.
I Have (Not) Read and Agree to the Terms of Use is a clever and unsettling study of visual language. And it's surely the most fun you can have reading terms and conditions.
You can find more of Cleber's work on his website. Thank you for printing with us!
Learn more about our Digital Broadsheet newspapers. Our biggest format makes a big impression. Great for pull-outs, posters, and portfolios.
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