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Creativity = Courage

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We get lots of student portfolios this time of year, and final degree projects, and new graduate CVs. It seems like a lot of you are getting ready to leave university, and might find encouragement in timeless advice from Colors co-founder Oliviero Toscani.

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Toscani, the photographer behind the controversial Benetton campaigns of the 80s and 90s, gave his 'Creativity = Courage' speech at the 92nd Art Director's Club Festival in 2013. The Art Director's Club put his words to newsprint with a set of illustrated posters, which were sent to 2,000 top creatives around the world to promote the 93rd awards in 2014. (The newspaper was also made available as a PDF online.)

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The two-part newspaper was designed by illustrator Ben Weeks and Underline Studio, and was printed as a traditional broadsheet and a classic tabloid – four hand-lettered posters printed on broadsheets enfold a tabloid transcript of the speech. Inspired design fit to embody inspiring words.

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Creative Directors: Fidel Peña, Claire Dawson
Designers: Emily Tu, Yosub Jack Choi
Design Studio: Underline Studio
Client: Art Directors Club
Illustrator: Ben Weeks
Writer: Oliviero Toscani

Photographs courtesy of Emily Tu

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