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Gardening in Georgia

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Here's a blooming lovely newspaper for the first day of spring: Gardenia tells the story of Zurab Shevardnadzes, a gardener in Georgia who runs a plant nursery located on the outskirts of Tbilisi. The digital tabloid newspaper is a project from Jan Weckelmann, a photography student at the University of Applied Sciences and Arts in Dortmund, Germany. We loved the photographs before we had any idea what the newspaper was about (the text is all in German) so we got in touch with Jan who shared the charming story behind Gardenia:

"Gardenia is a semester project that I photographed in Georgia. I study photography at the University of Applied Sciences and Arts in Dortmund, Germany. My project is a reportage about one of the first gardeners in Georgia."

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"In recent decades there were many wars in Georgia and no market for flowers. But Zura wanted to be a gardener in his homeland, so he decided to open a nursery by himself."

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"The blue in the newspaper appears again and again in the photos. I took it for the title, the headings and captions, too. I wanted a simple design that puts the photos in the foreground. I didn't want the text to be lost amongst the photographs so decided for a lot of white space. To prevent it form being boring, I changed formats but everything is aligned to a grid in order to avoid chaos. I made my favourite photos the biggest ones."

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You can also see the paper in action in a short video. Thank you for printing with us, Jan!

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