Faster than a speeding bullet it’s— a fleeting Newspaper Club appearance in a new PUMA Football advert starring Usain Bolt! At the start of the ad the Olympic champion is sitting in his car reading a newspaper: a digital tabloid we printed for Tinder and Sparks, the London design agency behind the spot.

It may be just a brief cameo but it’s a good example of how digital newspapers can be used as props. You can print a short run (or even a single copy) and don’t need to have a full newspaper in mind— in this case, we printed a 4-page paper with the desired images and headlines printed only on the back page. And we can print to short deadlines if you’re in a hurry, with a turn around of 3-5 working days if you're in the UK.

Thanks to Mike Kammerling and Tinder and Sparks for printing with us, we're a bit starstruck seeing Usain Bolt reading something we printed!