Norwegian Rain looks good in bad weather with a stylish broadsheet

The stylish coats from Norwegian Rain look good in bad weather. They specialise in "hard core functional outerwear" – super slick raincoats for the sensibly fashionable.

Based in Bergen, the rainiest city in Europe, they've published their latest lookbook as a traditional broadsheet. It's called Petrichor, a lovely word that means "the smell of rain on dry earth." We think it fits in well in their Bergen shop:

"The broadsheet newspaper format reflects our traditional approach," says Norwegian Rain branding guru Gaute Tenold Aase, of Anti & Grandpeople. "It also plays on Japanese sensibility – which in simple terms means shaving off excesses and focusing on the relevant."

It's a rather fitting move for designers of rainwear to make use of a broadsheet – the classic, if not particularly high tech, way of keeping dry. We keep a copy handy in our Glasgow office in case of unexpected showers.

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Learn more about our traditional broadsheet newspapers. Big enough to hide behind, with plenty of room to say everything you need to say. A proper newspaper, printed on a traditional press.