Dallas-based creative studio Matchbox shows off striking visual work in their latest promo, a traditional tabloid printed on 70gsm improved newsprint.

The portfolio is a versatile collection of projects for clients ranging from FedEx to the State Fair of Texas (home of the deep-fried Twinkie). It's called The Work, and this issue is the first in a series of promos they'll be mailing throughout the year.

The Work creative portfolio for Matchbox Studio

Matchbox took a straightforward approach to the publication, with full-page images (like the monocle-wearing bulldog below) and minimal text. They wrapped a bold red sleeve around the newspaper – a simple, tidy way to bookend the varied projects within.

The Work is printed on our 70gsm improved paper – slightly heavier than standard newsprint, it combines the look and feel of newspaper with the sturdiness of high-quality paper. It's a bit brighter, too, and Matchbox's punchy colours really pop against this paper.

The Work creative portfolio for Matchbox Studio

"We wanted to show off our work in a fun and inexpensive way," says Matchbox's Zach Hale. "A newspaper promo was an awesome solution – we love the tactile and visual aesthetic of newsprint over a more traditional paper stock."

The Work creative portfolio for Matchbox Studio

Every element of the portfolio demonstrates Matchbox’s considered approach to design, right down to the neat way they've packaged it all up for mailing.

Take a flip through The Work below:

Learn more about traditional tabloid newspapers. Our most popular size – perfect for catalogues, zines, comics, newsletters…the possibilities are endless. Print your own newspaper on a real high-speed newspaper press.