A Prototype • May 2015
‘Things Do Jobs’ started off on Tumblr in January 2015 as a visual comparison of two things solving the same job. The photo-based research investigates disruptive innovation in general and the impact of Apple’s iPhone device on presumably unrelated product categories and businesses in particular. This tabloid is our prototype for an eventual book of some sort and heft on these topics and perspectives.
Authors: Boris Anthony, Hannes Jentsch, Martin Jordan
At Project LUO we help innovative businesses design desirable and relevant products and services. We identify and transform customer insights into actionable points for strategy, implementation and marketing.
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