Today we're excited to introduce 90gsm bright paper – our first special paper stock for digital printing.

This latest addition to the Newspaper Club lineup is, technically speaking, not a newspaper at all. It's a silky step up from our standard 55gsm digital tabloid paper: a bit whiter, a bit heavier and a whole lot smoother. In fact, it's downright velvety.

See how it compares to 55gsm improved newsprint below.

A few practical notes about 90gsm bright paper:

• Because the paper is thicker, we can't endorse fold 90gsm newspapers (we'll still call them newspapers!). They'll be shipped flat, like our traditional tabloids  – see the photo above.

• We'll be printing 90gsm orders twice a week, on Tuesdays and Thursdays at 2pm GMT. That means your newspaper may take slightly longer to arrive if you order outside of those days. If you're concerned about making a deadline, please get in touch and we'll let you know when you'll need to place your order.

• Right now, 90gsm paper is only available for digital tabloids. (...but watch this space!)

We're thinking this will be a great option for lookbooks, portfolios, catalogues – anything that might benefit from a boost of brightness, and a slightly more polished (but still friendly) feel. With print runs starting at just 1 copy, it's easy to try out.

And it's even easier to request a free sample.